Perhaps the richest person in Rohhev not in the Coinners' Guild, Longgem is known as a sycophant who serves the interests of nobles over that of the merchants. He is hated as a traitor by other merchants, especially Coinners, and he is also despised by his employees, whom he regularly cheats of their wages. He actively tries to crush his competition, and he only manages to stay in business because he has a stranglehold on the ranching in the area.